It assures the viewers that the Channel’s bond with them will be stronger and unbreakable than ever before, especially during these challenging times. The campaign leaves viewers with a message that this is the new normal way of life and we must embrace it.
The channel will also be carrying out on-ground activations with its artists, while they follow norms of social-distancing. The campaign is live on-air on Colors Kannada and its digital platforms as well. From aspects like social distancing to restricting contact to sharing household responsibilities, the campaign covers it all and encourages viewers to be responsible. With this promise, Colors Kannada has launched a meaningful video campaign which stars its popular artistes, depicting the ‘new normal’ way of life and the need to continue to follow best practices in order to stay safe during the pandemic. Devoted to keeping its viewers informed and socially responsible, Colors Kannada has launched a new brand promise ‘Banna Hosadagide, Bandha Bigiyagide’ which means ‘The color is new, the bond is stronger and unbreakable”, aptly summarizing the channel’s refreshed and strengthened spirit. Colors Kannada is all set to present a wholesome entertainment experience starting June 1 with new episodes of all its existing shows and a brand new ethos.
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